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Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.To request further data please contact Kaspersky Lab at [email protected] many different types of people go online to date – and they do it for multiple reasons, our study also asked people about what they get up to when they are dating online, in order to understand the potential security implications. We found that a worrying number of online dating users are, through their profiles, placing sensitive information about themselves into the public domain, which could potentially lead them to harm if the information was to fall into the wrong hands.It’s all in the profile The profile is understandably a crucial part of online dating. It acts as a window, or a preview of a person, enticing others to reach out to them or find out more. For example, one-in-ten online dating users have shared their full home address publicly on their profile, have shared details about their work/ trade secrets, or personal details about their family in this way.Matching up to danger People tend to share their information even more willingly with matches and it doesn’t take long for online daters to be persuaded to part with personal information about themselves, such as their home address or phone number.People are more likely to give up information to those they have been ‘matched’ with in the online dating world – 16% give out personal details to matches, 15% tell matches embarrassing things about themselves and 14% provide their matches with private or unclothed photos of themselves.And, 51% of online daters admit to using a device that they use for work to carry out their online dating activities, despite the fact that they may be putting confidential corporate data at risk by doing so. So why are these people going online to start up relationships with others?

People are now not only turning to their devices to work, shop, and play, but to manage their personal lives and relationships too. But with concerns rife following incidents such as the infamous Ashley Madison breach, and with the process inherently requiring users to share personal information, it’s important to consider the potential dangers involved.

Is the profile crucial to the success of online dating? Many share photos of themselves or their loved ones this way – 15% using online dating have shared photos of their family publicly by displaying them on their profile and 17% have shared photos of their friends.

Even more worryingly, one-in-ten (9%) have even shared intimate photos of themselves publicly on their profile, literally exposing themselves to the danger of having their precious or sensitive images mistreated by total strangers.

Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.

So, if one-in-three people out there are doing it, who is the typical online dater?

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Although such a large number of people are dating online, our study has found that if you decide to take part, you are most likely to be in the company of users that meet the following criteria.

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