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has become steadily more prevalent in recent years.
In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.
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One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores."Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.