Beginning of online dating
The analytics provider Flurry was saying as far back as 2011 that mobile dating app usage exceeded desktop.
A division of Barry Diller’s IAC/Inter Active Corp., Match represents nearly one-third of what is a .1 billion market that grew a healthy 7.1% last year, according to the research firm IBISWorld.
Maybe a lot bigger, in the view of Sam Yagan, CEO of Match.
As he sees it, 20 years after the website his company is named for birthed the online dating industry as we know it, the business of using technology to turn singles into couples is on the cusp of its next big inflection point.
For obvious reasons, the weeks leading up to February 14 mark the busiest time of the year for online dating services.
The proprietors of the most popular websites and apps expect this year’s crop of last-second Valentine’s Day love-seekers to be a record one -- and next year’s promises to be even bigger.
Besides and its 1.7 million subscribers, its businesses include OK Cupid, acquired in 2011 for $50 million; Meetic, the No.